In the world of streetwear and skate fashion, few brands manage to strike the balance between affordability, style, and durability quite like Empyre. Known primarily for their edgy designs and laid-back West Coast vibe, Empyre jeans have carved a niche for themselves among skaters, students, and style-conscious youth. These jeans, often available through major retailers like Zumiez, offer more than just denim—they provide a lifestyle statement that blends rebellion, creativity, and functionality.
Origins and Evolution of Empyre
Empyre is a private-label brand that emerged under the umbrella of Zumiez, a popular U.S.-based retail chain that specializes in apparel and gear for skateboarding, snowboarding, and streetwear enthusiasts. While not as universally known as Levi’s or Wrangler, Empyre has quietly developed a cult following since the early 2000s, becoming a staple among teens and twenty-somethings who frequent skateparks and music festivals.
The brand was built on a simple premise: offer stylish, durable clothes that align with skate culture but don’t break the bank. From graphic tees and hoodies to outerwear and accessories, Empyre has extended its catalog over the years. But it’s the jeans—often the centerpiece of any outfit—that have become iconic in their own right.
The Appeal of Empyre Jeans
1. Designed for Motion
One of the most distinctive features of Empyre jeans is their comfort and fit. Designed with skaters in mind, many styles incorporate a bit of stretch, allowing for ease of movement during tricks and long sessions at the skatepark. Whether it’s a relaxed straight fit or a more modern slim taper, the jeans don’t restrict movement—crucial for anyone who spends time on a board.
2. Style Variety
Empyre jeans come in a wide range of cuts, including skinny, slim, straight, and relaxed fits. Each caters to different tastes while maintaining a consistent aesthetic—urban, youthful, and effortlessly cool. Distressed finishes, ripped knees, stonewashed textures, and unique pocket stitching are just some of the visual elements that make the jeans stand out.
3. Affordability Without Sacrificing Quality
Empyre jeans typically retail for between $40 and $60—a mid-range price point that makes them accessible to teens and young adults. Despite the relatively low cost, they are built to last. Reinforced seams, quality denim fabric, and solid hardware (zippers and buttons) ensure that each pair can handle daily wear and tear, whether it’s cruising on pavement or hanging out downtown.
Aesthetic Identity: Street, Skate, and DIY
Empyre jeans are more than just clothes—they’re a form of self-expression. The brand captures the essence of DIY culture and urban authenticity, two elements deeply embedded in skateboarding’s DNA. Unlike mainstream luxury jeans that aim for polish and perfection, Empyre embraces a more rugged, unfinished look. This aesthetic resonates with youth who see fashion as a reflection of individuality rather than conformity.
The faded black washes, frayed hems, and patched-up detailing aren’t just stylistic choices—they’re declarations of a culture that values grit over glamour. Whether worn with an oversized flannel or a simple graphic tee, Empyre jeans help complete the quintessential skater look.
Popular Collections and Collaborations
Over the years, Empyre has released various seasonal collections that experiment with new fits, colors, and textures. While the brand hasn’t ventured heavily into high-profile collaborations like some streetwear giants, it has done exclusive drops through Zumiez that showcase limited-edition designs.
Some of the most popular releases include the Empyre Loose Fit Cargo Jean, which merges utility and style, and the Empyre Skeletor Skinny Jeans, known for their edgy embroidery and street goth appeal. These standout styles often become favorites among niche fashion communities looking for something outside the mainstream.
Cultural Impact and Community Presence
While Empyre may not have the global cultural cachet of brands like Supreme or Vans, its impact in North American skate culture is undeniable. The brand’s presence in malls and skate shops across the U.S. means it’s often one of the first labels young skaters encounter when shaping their personal style.
Empyre also sponsors a number of amateur skaters and partners with local skate events. This grassroots approach helps maintain authenticity and build a sense of community. The brand doesn’t pretend to be something it’s not; it stays true to its roots, which adds to its credibility among core fans.
Sustainability and Future Directions
As with many fashion brands today, Empyre faces the growing challenge of sustainability. While it has yet to make a major public commitment to eco-friendly practices, there’s increasing pressure for brands catering to younger consumers to adopt greener methods—recycled denim, ethical sourcing, and transparent manufacturing.
There’s potential for Empyre to lean into this space, especially since Gen Z consumers are highly attuned to environmental and social issues. A move toward sustainable production could enhance the brand’s image and longevity, especially as conscious consumerism becomes more mainstream.
Why Empyre Jeans Matter Today
In a fashion landscape that’s increasingly driven by fast cycles and influencer hype, Empyre jeans stand out for their consistency. They don’t chase fleeting trends; instead, they double down on what works—clean cuts, street-inspired designs, and a price point that welcomes everyone. This grounded approach has helped them weather changing trends and remain relevant for over two decades.